INHEAVEN want to be the kind of band you’d have patched onto your bag at school. The kind of band that changes your life when you’re a young teenager growing up – in whose music and ethos you want to invest beyond just adding a few tracks to your Spotify playlist. The kind of band they felt the music world was lacking when they decided to form a few years ago.
After meeting bassist Chloe Little at “a really crap gig” and bonding over their shared taste in music, the pair embarked on an audio-visual project, recruiting their neighbour Jake Lucas on lead guitar and Joe Lazarus on drums. To test out their creative compatibility, Little put together a 30 second video of images and asked Taylor to write music over it. Things clicked into place pretty fast. “It was kind of like, ‘Something needs to change , we really need to take control of our lives and change things’ and I think you can hear that in the first recordings we did.”
There’s shades of Slowdive and My Bloody Valentine on the nostalgic, cinematic Regeneration – the first song Taylor wrote – though there’s a little more melody and a little more bite than the ‘90s shoegazers. Naming themselves after the infamous lady in the radiator scene from David Lynch’s Eraserhead, INHEAVEN wasted no time getting the word out – though in their own, unique way. They set up a mysterious website with hidden videos, made fanzines (band mood boards, which they still regularly produce), produced their own artwork on Microsoft Word, and sent their songs to blogs around the world. “I’m cringing remembering emailing all these people,” says Little, “because I didn’t know any of them, I just found out who they were and sent this email with big, bold capital letters and the videos. 50% obviously went straight in the junk – hopefully they’re kicking themselves now! But surprisingly, loads of people picked up on it.”
One of those people was The Strokes’ Julian Casablancas. “Rory Atwell, who mixed our first EP, forwarded me this email from Cult Records,” says Taylor, “and it said, ‘Us and Julian are loving these songs. Who are they? Where can we get a hold of them?” After a handful of correspondences, Casablancas’ label released INHEAVEN’s first single in America, and “from that point on it started rolling out of control.”
In a good way, that is. Now, after gaining support from NME, Q, The Independent and DIY, accumulating several hundred thousand YouTube views and Spotify streams, and – more importantly – accruing a loyal cult following, the band are opening for Circa Waves on tour.