BBC Music Day: Pony Up presents Yassassin

Thursday 22nd June 2017
8:00 PM

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Norwich Arts Centre

Photo credit Poppy Mariott

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“Yassassin strike upon alt-rock gold.” – The Line of Best Fit
“Full of scratchy, indie-pop gems.” – Loud & Quiet
“…Gutsy poetry with massive, swaggering guitars. Quit whatever you’re doing and hop on Yassassin’s bandwagon – you know it makes sense.” – DIY
“Yassassin genuinely want to make the world a better place, and for that alone their new disc should rain down from the heavens upon the population of the world.” – Clash
Although London was the city in which five-piece-firehouse Yassassin all met, their members are originally from all over the world. A playful entity that criss-crosses back and forth from Sweden, Australia, Italy and finally touching back down in the UK, Yassassin’s magnetic musical paths and ambitions drew them to the capital and to each other. Having been friends for several years whilst all in different bands (The History Of Apple Pie, LUST, Bonfire Nights, Loaded), pushing and pulling their shared and separate loves into one project seemed like a natural next step. This is a pack mentality: name patches tacked to the back of jackets, doing the things they love best with the people they love best.
The band’s no filler, all killer formula is dynamically bulletproof. Inspired by a combined love of Le Tigre, PJ Harvey and The Breeders, Yassassin pride themselves on making energetic dance-on-the-table indie rock ‘n’ roll. Melodic, catchy pop perfection is personified through ramblingly loud guitars, trembling bass lines and drums that barge their way into your bones with or without your permission.
Having already supported the likes of The Parrots, Virgin Kids, Ulrika Spacek, Oscar, Pixie Geldof and Sulk the girls are quickly concreting the fun-filled foundations of their explosively loud live set. From the moment the guitars fly into gear, it’s clear that this fivesome are not just party starters but the party itself. Whoever said girls should be seen and not heard has clearly never seen Yassassin on stage.
With two singles ‘Pretty Face’ and ‘Social Politics’ already garnering critical success, Yassassin are currently in the studio recording their EP with producer Dave Allen (The Cure, Neneh Cherry, Depeche Mode). Follow the light and open your eyes to Yassassin.

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