Category Archives: NAC Stories

Keychange 50:50 gender pledge


We’re proud to have signed the Keychange pledge for a 50:50 gender balance pledge across our performers by 2022.
“The UK’s PRS Foundation, announced on 25th June 2019 with European partners at the Swedish Ambassador’s Residence in London, that it is extending the global and groundbreaking Keychange 50/50 festival pledge to include conservatoires, orchestras, broadcasters, concert halls, agents, labels and any music organisations seeking to achieve a better gender balance in the industry.
Since the launch of the Keychange pledge in 2018, more than 190 festivals have signed up and committed to programming gender balanced line-ups by 2022. In December 2019, the initiative received the Award for Innovation at the SIM Awards in Sao Paulo, Brazil. PRS Foundation CEO and founder of Keychange, Vanessa Reed accepted the award, which celebrates and highlights new tools and initiatives that change the market with technology, research and social transformation. More recently, Keychange was awarded the Classical: NEXT Innovation Award, which is designed to place the spotlight on forward-thinking activities taking place around the world.
Building on this incredible start, PRS Foundation is now amplifying the Keychange initiative by opening the gender balance pledge more widely to include conservatoires, orchestras, broadcasters, concert halls, agents, labels to acknowledge that the gender gap is an industry-wide challenge. For example, by working with the Resonate database which documents orchestral works commissioned by British orchestras in the past 25 years, PRS Foundation has learnt that only 13% of these works were commissioned from female composers.”
Alexander Schulz, who came up with the idea of the Keychange 50/50 gender pledge, and is CEO and Founder of Reeperbahn Festival said:
“In 2017, when we launched the Keychange program at Reeperbahn Festival, we also declared our intention to present balanced line-ups on festival stages and conference stages by 2022. For us it was crucial, that we have a clear vision of our goals and transparent parameters to count the change. With this initiative we installed another helpful tool on the long road towards change for the entire music industry. Since then more than 190 festivals worldwide have joined the pledge of 50:50 by 2022. This is much more than we were expecting and a wonderful add on to the original Keychange program. It’s a logical step in equal measures that the initiative has now been transferred to neighbouring businesses within the music industry and the media. We are very much looking forward to see the change in a broader way.”
Read Norwich Arts Centre’s pledge PRSF keychange pledge HERE.
Keychange website


Culture Quest Music Appreciation Group receives Lottery Funding.

  We’re very pleased to be able to share this news from Culture Quest…   When the members of the Culture Music Appreciation Group had to face the reality that funding from Norfolk County Council was coming to an end, they formed an Unincorporated Association, elected a committee and wrote a constitution. This enabled them […]

Fundraising update #NACregeneration

  We’re please to say that as of June 2019 we have hit 35% of our fundraising goal for NAC Regeneration, the project that will transform the venue’s accessibility and carbon footprint. To make NAC Regeneration happen, we need to raise 40k by our 40th anniversary in 2020 to unlock £499,000 funding from Arts Council […]

CAMP by James McDermott

    Norwich Arts Centre have co-commissioned a new piece of theatre, with Norwich Theatre Royal, by Norfolk-based writer James McDermott.   Over the course of the research and development of the show James has kept a blog and it’s a great document of the process. You can check it out at   Extract. […]

Making a stand against single use plastics

  We’d like to introduce the new NAC bio bottle.     Norwich Arts Centre is making a stand against single use plastics and moving to biodegradable reusable water bottles for all artists and customers. Manufactured in the UK the biodegradable bottles are eco friendly and BPA free.   The venue would usually get through […]

‘Attitude is Everything’ mystery shopper report

  We were pretty proud of our staff this week when Aisling Gallagher of Attitude is Everything, the charity that supports disabled people’s access to live music, told us that she’d received ‘probably one of the most positive reports I’ve ever had from a Mystery Shopper!’   A mystery shopper from the organisation recently awarded NAC 10/10 […]

Logo Logo Logo Logo Logo